Instantly understood
A descriptive word that communicates subject matter before a visitor even reaches a website.
One word.
A clear identity.
Direct, familiar and immediately connected with conversations about the plant, its culture, its history, evolving policy and lawful commerce.
The .marijuana top-level domain is being prepared for an application in the anticipated third ICANN application round in 2028. This website introduces the vision and potential uses of a future dedicated extension.
IDENTITY · CULTURE · COMMUNITY · THIRD ROUND 2028
01 / THE IDEA
What makes
a name click?
The strongest online identities need little explanation. The word “marijuana” is direct, familiar and connected with a diverse ecosystem of creators, advocates, educators, researchers, retailers and communities. As a top-level domain, .marijuana could bring that meaning into the address itself.
Distinctive and direct
A clear thematic identity for cannabis-related information, communities, organizations and lawful businesses.
Room for many voices
From independent publications and science communicators to community initiatives and established brands, the subject reaches far beyond retail.
02 / POSSIBILITIES
More than
a retail category.
Cannabis and hemp involve people with very different interests and goals. A dedicated domain extension could support clearer communication across a range of lawful activities.
Knowledge and context
Evidence-based explainers, terminology, public-health discussion and responsible consumer guidance.
Research and materials
Industrial hemp, agriculture, materials science and the wider plant-based economy.
People and stories
Events, editorial voices, art, history and communities with a shared interest in the subject.
Responsible commerce
Descriptive identities for organizations operating legally in their respective jurisdictions.
Public conversation
Organizations examining regulation, education, social impact and policy changes.
Find and explore
Specialist guides, news, directories, reviews and carefully curated information.
One small dot.
One clear signal.
.marijuana
One clear signal.
.marijuana
A domain extension can suggest a subject. The reputation behind every individual website must still be earned.
03 / PERSPECTIVE
A clear name deserves responsible use.
Clarity matters, but a descriptive extension cannot replace credibility. Visitors still need accurate information, transparent operators and respect for local law. Rules concerning cannabis vary substantially between countries and regions; a thoughtful .marijuana ecosystem should reflect that complexity.
✓ Useful, trustworthy and well-sourced information
✓ Respect for age restrictions and local regulations
✓ Transparent identities and lawful business practices
✓ Clear distinctions between education, opinion and advertising
04 / THE ROAD AHEAD
Preparing for
the third round.
The .marijuana initiative is being positioned for an application in the third ICANN round, anticipated in 2028. No application has yet been filed through that future round, and .marijuana is not currently an active registry.
2026–2027Concept development, partner conversations, strategy and preparations.
2028 · PlannedIntended application for .marijuana in the third ICANN application round, subject to the confirmed program timetable and rules.
SubsequentlyAny launch would depend on ICANN evaluation, contracting, delegation and applicable registry requirements.
05 / QUESTIONS
A few things
worth knowing.
What is a top-level domain?
It is the part of a domain name after the last dot, such as .org or .berlin. .marijuana is being proposed as a future thematic top-level domain.
Why might an organization choose .marijuana?
A descriptive extension can add context and identity to a domain name. The value depends on the actual website and its credibility.
Would .marijuana only be for marijuana sales?
No. The concept encompasses education, science, hemp, culture, policy, community and lawful commerce. Any eventual eligibility and registration rules would be developed in the application and registry process.
Can I register a .marijuana domain name now?
No. .marijuana is not an active top-level domain. This website does not offer registrations, reservations or pre-orders.
When will .marijuana be applied for?
The intention is to apply in the third ICANN application round, anticipated for 2028. The schedule remains subject to ICANN's decisions.
Who is behind this project?
The initiative is presented by Alexander Schubert, an experienced domain industry entrepreneur and domain-name broker.
06 / CONTACT
Interested in
the idea of .marijuana?
For conversations about this proposal, its history or opportunities for cooperation around the planned third-round application, please reach out directly.
Alexander@NameAcquisition.org ↗
Alexander SchubertU.S. +1 (202) 888-2029Latvia +371 26633466